During Pink October, the 4D PICTURE project is joining initiatives to raise awareness about this disease and highlight the importance of early detection and effective treatment of breast cancer.
How did breast cancer month come to be?
In 1985 the American Cancer Society began a week-long awareness in partnership with Imperial Chemical Industries. The campaign eventually grew into a month-long event. The original aim was to increase awareness of breast cancer, highlight mammography as an essential method for early detection, and promote public education on prevention and treatment.
In 1992, the pink ribbon became a symbol of breast cancer awareness when SELF editor Alexandra Penney and Estée Lauder’s Evelyn Lauder teamed up to distribute it during the magazine’s annual awareness issue.
Today, Pink October is not just a symbol, but an opportunity to once again emphasize the importance of prevention, early detection, and access to quality care. Each year there are many educational and fundraising events.
Breast cancer is the most common cancer among women, but it is often curable if detected early. That is why it is crucial for women to know their bodies, perform regular self-exams, participate in screening programs, and consult a healthcare professional as soon as possible if they notice any changes.
Breast cancer in men is rare. Less than 1% of all breast cancers occur in men. The average age at diagnosis is between 60 and 70 years, but it can affect men of all ages. If diagnosed early, it is a treatable cancer.
13th of October, Metastatic Breast Cancer Awareness Day
Pink October is also a time to remember that breast cancer does not always end with early detection. Metastatic breast cancer remains a challenge that requires more research, more support, and more understanding. It is important that we also bring to the forefront the voices of those living with advanced-stage disease and ensure that their experiences are heard and seen.
4D PICTURE: breast care treatment should involve communication
The 4D PICTURE project develops solutions that enable a better understanding of the disease, provide clearer information for patients, and lead to more coordinated treatment decisions. During Breast Cancer Awareness Month, the project’s message is particularly important: high-quality breast cancer care is not just a matter of treatment, but also a matter of communication, support, and involving patients in decisions about their own health.
Recommendations to lower the risk of breast cancer
Let this year’s Pink October be an opportunity to educate ourselves and take care of one another. The recommendations for preventing breast cancer and other cancers, namely are a healthy lifestyle. The risk of breast cancer is reduced by:
- regular physical activity;
- maintaining a healthy weight;
- avoiding alcohol;
- avoiding tobacco products, including vaping;
- avoiding excessive sun exposure;
- eating a balanced diet;
- and participating in cancer screening programs.
Prevention is not just a medical measure, it is about taking care of yourself, your health, and your loved ones.
