Fractal Strategy: Service Design and Patient Experience
Fractal is a consultancy driven by experienced design professionals in various fields, from industry to academia, who decided to establish their own company dedicated to strategic design, service design, and UX design. Our purpose is the transformation of key organizations for society. We work with public administrations that are committed to digitalization in order to make their services more accessible to citizens, healthcare institutions that strive to provide a better patient experience, and the most innovative companies that align their development with the needs of their customers.
We believe in critical thinking, active listening, and co-creation, and we apply the principles of human-centered design in our work. We promote this practice through our own communication, our connection with the university, and by training professionals from other sectors who, like us, believe that design can help us make better decisions, solve complex problems, and connect people.